{"id":8152,"date":"2021-07-11T10:14:17","date_gmt":"2021-07-11T08:14:17","guid":{"rendered":"https:\/\/www.stage.sila-modic.si\/media\/"},"modified":"2023-10-06T10:27:01","modified_gmt":"2023-10-06T08:27:01","slug":"media-strategy","status":"publish","type":"page","link":"https:\/\/www.stage.sila-modic.si\/en\/media-strategy\/","title":{"rendered":"Media"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8152\" class=\"elementor elementor-8152 elementor-6893\">\n\t\t\t\t\t\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-31ec54c elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"31ec54c\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;opacity-fan&quot;}\">\n                            <div class=\"elementor-background-overlay\"><\/div>\n                        <div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"false\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.5 19.6\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 18.8 141.8 4.1 283.5 18.8 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 12.6 141.8 4 283.5 12.6 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 6.4 141.8 4 283.5 6.4 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M0 0L0 1.2 141.8 4 283.5 1.2 283.5 0z\"\/>\n<\/svg>        <\/div>\n        \n                        <div class=\"elementor-container elementor-column-gap-default \">\n                    <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-333ddc8\" data-id=\"333ddc8\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n            <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    <div class=\"elementor-background-overlay\"><\/div>\n                        \t\t<div class=\"elementor-element elementor-element-9fa5eb2 animated-slow elementor-invisible elementor-widget elementor-widget-ct_heading\" data-id=\"9fa5eb2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:1000}\" data-widget_type=\"ct_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ct-heading h-align-center item-st-default\">\r\n\t    <h3 class=\"item--title case-animate-time st-default \" data-wow-delay=\"ms\">\r\n        <span>Media consulting<\/span>    <\/h3>\r\n<\/div>\r\n\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-275d0ed animated-slow elementor-invisible elementor-widget elementor-widget-ct_heading\" data-id=\"275d0ed\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:1500}\" data-widget_type=\"ct_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ct-heading h-align-center item-st-default\">\r\n\t    <h3 class=\"item--title case-animate-time st-default \" data-wow-delay=\"ms\">\r\n        <span>We monitor trends, evaluate the work of media agencies, propose strategies and tactics<\/span>    <\/h3>\r\n<\/div>\r\n\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f847ae7 elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"f847ae7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInUp&quot;,&quot;_animation_delay&quot;:1000}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                            <\/div>\n        <\/section>\n                <section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e788ea4 elementor-section-stretched section-align-top single-service-section elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e788ea4\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n            \n                        <div class=\"elementor-container elementor-column-gap-extended \">\n                    <div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6a176828 column-sticky\" data-id=\"6a176828\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n            <div class=\"elementor-widget-wrap elementor-element-populated\">\n                                <section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5e513a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e513a6\" data-element_type=\"section\">\n            \n                        <div class=\"elementor-container elementor-column-gap-extended \">\n                    <div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bc89da3\" data-id=\"bc89da3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n            <div class=\"elementor-widget-wrap elementor-element-populated\">\n                        \t\t<div class=\"elementor-element elementor-element-a6f7f69 elementor-widget elementor-widget-ct_navigation_menu\" data-id=\"a6f7f69\" data-element_type=\"widget\" data-widget_type=\"ct_navigation_menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t    <div id=\"ct_navigation_menu-a6f7f69\" class=\"ct-navigation-menu1 default\">\r\n        <div class=\"menu-menu-services-ang-container\"><ul id=\"menu-menu-services-ang\" class=\"menu\"><li id=\"menu-item-8285\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-8285\"><a href=\"https:\/\/www.stage.sila-modic.si\/en\/branding\/\"><span>Marketing<\/span><\/a><\/li>\n<li id=\"menu-item-8284\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-8284\"><a href=\"https:\/\/www.stage.sila-modic.si\/en\/media-strategy\/\"><span>Media<\/span><\/a><\/li>\n<li id=\"menu-item-8283\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-8283\"><a href=\"https:\/\/www.stage.sila-modic.si\/en\/sustainable-development\/\"><span>Sustainability<\/span><\/a><\/li>\n<\/ul><\/div>    <\/div>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5593d02 elementor-widget elementor-widget-ct_text_editor\" data-id=\"5593d02\" data-element_type=\"widget\" data-widget_type=\"ct_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"ct_text_editor-5593d02\" class=\"ct-text-editor \" data-wow-delay=\"ms\">\n\t<div class=\"ct-inline-css\"  data-css=\"\n        \t\t\">\n\n    <\/div>\n\t<div class=\"ct-text-editor elementor-clearfix\">\n\t\t<p>We now offer these services in a cooperation with the international network, <a href=\"http:\/\/stars.eu\/en\/\" target=\"_blank\" rel=\"noopener\">STARS<\/a>.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fde134f elementor-widget elementor-widget-ct_heading\" data-id=\"fde134f\" data-element_type=\"widget\" data-widget_type=\"ct_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ct-heading h-align- item-st-line-right\">\r\n\t    <h3 class=\"item--title case-animate-time st-line-right \" data-wow-delay=\"ms\">\r\n        <span>Latest posts<\/span>    <\/h3>\r\n<\/div>\r\n\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c8a1cb elementor-widget elementor-widget-ct_recent_news\" data-id=\"0c8a1cb\" data-element_type=\"widget\" data-widget_type=\"ct_recent_news.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n<div id=\"ct_recent_news-0c8a1cb\" class=\"ct-recent-news ct-recent-news1\">\r\n            <div class=\"ct-recent-new-item\">\r\n                            <div class=\"item--image\">\r\n                    <a href=\"https:\/\/www.stage.sila-modic.si\/en\/how-to-work-well-with-your-client\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"801\" src=\"https:\/\/www.stage.sila-modic.si\/wp-content\/uploads\/Kako-sodelovati-z-narocnikom.jpg\" class=\"attachment-full\" alt=\"\" \/><\/a>\r\n                <\/div>\r\n                        <div class=\"item--meta\">\r\n                <h3 class=\"item--title\"><a href=\"https:\/\/www.stage.sila-modic.si\/en\/how-to-work-well-with-your-client\/\">How to work well with your client?<\/a><\/h3>\r\n                                    <div class=\"item--date\"><i class=\"fac fac-calendar-alt\"><\/i>24.08.2023<\/div>\r\n                            <\/div>\r\n        <\/div>\r\n            <div class=\"ct-recent-new-item\">\r\n                            <div class=\"item--image\">\r\n                    <a href=\"https:\/\/www.stage.sila-modic.si\/en\/kako-izbrati-pravo-marketinsko-agencijo\/\"><img decoding=\"async\" width=\"1202\" height=\"800\" src=\"https:\/\/www.stage.sila-modic.si\/wp-content\/uploads\/Marketing-agency.jpg\" class=\"attachment-full\" alt=\"\" \/><\/a>\r\n                <\/div>\r\n                        <div class=\"item--meta\">\r\n                <h3 class=\"item--title\"><a href=\"https:\/\/www.stage.sila-modic.si\/en\/kako-izbrati-pravo-marketinsko-agencijo\/\">How to choose the right marketing agency?<\/a><\/h3>\r\n                                    <div class=\"item--date\"><i class=\"fac fac-calendar-alt\"><\/i>24.07.2023<\/div>\r\n                            <\/div>\r\n        <\/div>\r\n            <div class=\"ct-recent-new-item\">\r\n                            <div class=\"item--image\">\r\n                    <a href=\"https:\/\/www.stage.sila-modic.si\/en\/pasti-greenwashinga-ali-zelenega-zavajanja\/\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.stage.sila-modic.si\/wp-content\/uploads\/Greenwashing.jpg\" class=\"attachment-full\" alt=\"\" \/><\/a>\r\n                <\/div>\r\n                        <div class=\"item--meta\">\r\n                <h3 class=\"item--title\"><a href=\"https:\/\/www.stage.sila-modic.si\/en\/pasti-greenwashinga-ali-zelenega-zavajanja\/\">Pitfalls of \u00bbgreenwashing\u00ab or green deception<\/a><\/h3>\r\n                                    <div class=\"item--date\"><i class=\"fac fac-calendar-alt\"><\/i>07.07.2022<\/div>\r\n                            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95cc089 elementor-widget elementor-widget-ct_heading\" data-id=\"95cc089\" data-element_type=\"widget\" data-widget_type=\"ct_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ct-heading h-align- item-st-line-right\">\r\n\t    <h3 class=\"item--title case-animate-time st-line-right \" data-wow-delay=\"ms\">\r\n        <span>Contact us<\/span>    <\/h3>\r\n<\/div>\r\n\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c0f2cc elementor-widget elementor-widget-ct_contact_info\" data-id=\"2c0f2cc\" data-element_type=\"widget\" data-widget_type=\"ct_contact_info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t    <div class=\"ct-inline-css\"  data-css=\"\r\n        \">\r\n    <\/div>\r\n    <ul id=\"ct_contact_info-2c0f2cc\" class=\"ct-contact-info ct-contact-info1 \" data-wow-duration=\"1.2s\">\r\n                    <li>\r\n            \t\t\t\t        <span class=\"ct-contact-icon\">\r\n\t\t                <i aria-hidden=\"true\" class=\"flaticon flaticon-locator\"><\/i>\t\t                \t\t\t        <\/span>\r\n\t\t\t                                    <span class=\"ct-contact-content\">\r\n            \t   Rimska cesta 25a<br\/>\nSI - 1000 Ljubljana                <\/span>\r\n           <\/li>\r\n                    <li>\r\n            \t\t\t\t        <span class=\"ct-contact-icon\">\r\n\t\t                <i aria-hidden=\"true\" class=\"flaticon flaticon-email\"><\/i>\t\t                \t\t\t        <\/span>\r\n\t\t\t                                    <span class=\"ct-contact-content\">\r\n            \t   <a href=mailto:iinfo@sila-modic.si'>info@sila-modic.si<\/a>                <\/span>\r\n           <\/li>\r\n                    <li>\r\n            \t\t\t\t        <span class=\"ct-contact-icon\">\r\n\t\t                <i aria-hidden=\"true\" class=\"flaticon flaticon-telephone\"><\/i>\t\t                \t\t\t        <\/span>\r\n\t\t\t                                    <span class=\"ct-contact-content\">\r\n            \t   +386 40 740 074                <\/span>\r\n           <\/li>\r\n                    <li>\r\n            \t\t\t\t        <span class=\"ct-contact-icon\">\r\n\t\t                <i aria-hidden=\"true\" class=\"flaticon flaticon-time\"><\/i>\t\t                \t\t\t        <\/span>\r\n\t\t\t                                    <span class=\"ct-contact-content\">\r\n            \t   MON - FRI: 9AM - 4PM                <\/span>\r\n           <\/li>\r\n            <\/ul>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                            <\/div>\n        <\/section>\n                    <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-23ce40fb\" data-id=\"23ce40fb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n            <div class=\"elementor-widget-wrap elementor-element-populated\">\n                        \t\t<div class=\"elementor-element elementor-element-45ee96ce elementor-widget elementor-widget-ct_image\" data-id=\"45ee96ce\" data-element_type=\"widget\" data-widget_type=\"ct_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ct-image-single  \">\r\n                        <img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.stage.sila-modic.si\/wp-content\/uploads\/Sila-modic-mediji-1-1-810x422.jpg\" width=\"810\" height=\"422\" alt=\"Medijska strategija\" title=\"Medijska strategija\" \/>            <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-460fd3f4 elementor-widget elementor-widget-ct_heading\" data-id=\"460fd3f4\" data-element_type=\"widget\" data-widget_type=\"ct_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ct-heading h-align- item-st-default\">\r\n\t    <h1 class=\"item--title case-animate-time st-default \" data-wow-delay=\"ms\">\r\n        <span>Media<\/span>    <\/h1>\r\n<\/div>\r\n\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cde6870 elementor-widget elementor-widget-ct_text_editor\" data-id=\"7cde6870\" data-element_type=\"widget\" data-widget_type=\"ct_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"ct_text_editor-7cde6870\" class=\"ct-text-editor \" data-wow-delay=\"ms\">\n\t<div class=\"ct-inline-css\"  data-css=\"\n        \t\t\">\n\n    <\/div>\n\t<div class=\"ct-text-editor elementor-clearfix\">\n\t\t<p>In today&#8217;s increasingly complex media environment, advertisers recognize the need for <strong>expert media auditors<\/strong> to help them:<\/p><ul><li>find the right media partners,<\/li><li>find the right media agencies,<\/li><li>evaluate and monitor agencies&#8217; delivery and<\/li><li>advise clients on media strategies.<\/li><\/ul><blockquote><p>Barbara Modic has been working in the media and media agency side for 20 years and knows the media business from both angles.<\/p><p>She has been a deputy sales director of the biggest TV station in Slovenia and a managing director of two renowned media buying agencies in the Adriatic region.<\/p><p>Barbara has taken part in more than 200 media pitches in the area. As an independent media auditor, she has managed several media pitches for international clients in several markets.<\/p><\/blockquote>\t\t\n\t<\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bbfd1c2 elementor-invisible elementor-widget elementor-widget-ct_heading\" data-id=\"4bbfd1c2\" data-element_type=\"widget\" id=\"media-auditing\" data-settings=\"{&quot;_animation&quot;:&quot;slideInUp&quot;}\" data-widget_type=\"ct_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ct-heading h-align- item-st-default\">\r\n\t    <h3 class=\"item--title case-animate-time st-default \" data-wow-delay=\"ms\">\r\n        <span>Media auditing<\/span>    <\/h3>\r\n<\/div>\r\n\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb34162 elementor-widget elementor-widget-ct_heading\" data-id=\"1eb34162\" data-element_type=\"widget\" data-widget_type=\"ct_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ct-heading h-align- item-st-default\">\r\n\t    <h6 class=\"item--title case-animate-time st-default \" data-wow-delay=\"ms\">\r\n        <span>Media pitch management<\/span>    <\/h6>\r\n<\/div>\r\n\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c99cac5 elementor-widget elementor-widget-ct_text_editor\" data-id=\"4c99cac5\" data-element_type=\"widget\" data-widget_type=\"ct_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"ct_text_editor-4c99cac5\" class=\"ct-text-editor \" data-wow-delay=\"ms\">\n\t<div class=\"ct-inline-css\"  data-css=\"\n        \t\t\">\n\n    <\/div>\n\t<div class=\"ct-text-editor elementor-clearfix\">\n\t\t<p>We lead the whole process, from proposing the short<strong> list of invited agencies<\/strong>, preparation of the pitch documentation with all templates, to the<strong> final evaluation of the received proposal<\/strong> and fact-based recommendation of the<strong> winning agency<\/strong>.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47c3dc08 elementor-widget elementor-widget-ct_heading\" data-id=\"47c3dc08\" data-element_type=\"widget\" data-widget_type=\"ct_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ct-heading h-align- item-st-default\">\r\n\t    <h6 class=\"item--title case-animate-time st-default \" data-wow-delay=\"ms\">\r\n        <span>Contract compliance management<\/span>    <\/h6>\r\n<\/div>\r\n\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11d79376 elementor-widget elementor-widget-ct_text_editor\" data-id=\"11d79376\" data-element_type=\"widget\" data-widget_type=\"ct_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"ct_text_editor-11d79376\" class=\"ct-text-editor \" data-wow-delay=\"ms\">\n\t<div class=\"ct-inline-css\"  data-css=\"\n        \t\t\">\n\n    <\/div>\n\t<div class=\"ct-text-editor elementor-clearfix\">\n\t\t<p>Frequently asked questions of our clients:<\/p><ul><li>Is my media contract still relevant in today\u2019s market?<\/li><li>What is the industry standard?\u00a0<\/li><\/ul><p>We track the delivery of the agreed <strong>KPIs<\/strong>, both <strong>cost<\/strong> and <strong>quality<\/strong>-wise.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e719055 elementor-invisible elementor-widget elementor-widget-ct_heading\" data-id=\"5e719055\" data-element_type=\"widget\" id=\"media-buying-negotiations-and-consulting\" data-settings=\"{&quot;_animation&quot;:&quot;slideInUp&quot;}\" data-widget_type=\"ct_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ct-heading h-align- item-st-default\">\r\n\t    <h3 class=\"item--title case-animate-time st-default \" data-wow-delay=\"ms\">\r\n        <span>Media buying negotiations and consulting<\/span>    <\/h3>\r\n<\/div>\r\n\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-125a0cc2 elementor-widget elementor-widget-ct_heading\" data-id=\"125a0cc2\" data-element_type=\"widget\" data-widget_type=\"ct_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ct-heading h-align- item-st-default\">\r\n\t    <h6 class=\"item--title case-animate-time st-default \" data-wow-delay=\"ms\">\r\n        <span>Negotiations with media for media buying conditions<\/span>    <\/h6>\r\n<\/div>\r\n\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c50a861 elementor-widget elementor-widget-ct_text_editor\" data-id=\"4c50a861\" data-element_type=\"widget\" data-widget_type=\"ct_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"ct_text_editor-4c50a861\" class=\"ct-text-editor \" data-wow-delay=\"ms\">\n\t<div class=\"ct-inline-css\"  data-css=\"\n        \t\t\">\n\n    <\/div>\n\t<div class=\"ct-text-editor elementor-clearfix\">\n\t\t<p>If you don&#8217;t have a media buying agency or do not want to <strong>organize a media pitch<\/strong>, we can <strong>negotiate you deals with the media<\/strong>.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cdd6b84 elementor-widget elementor-widget-ct_heading\" data-id=\"3cdd6b84\" data-element_type=\"widget\" data-widget_type=\"ct_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ct-heading h-align- item-st-default\">\r\n\t    <h6 class=\"item--title case-animate-time st-default \" data-wow-delay=\"ms\">\r\n        <span>Advising on media strategy and tactics<\/span>    <\/h6>\r\n<\/div>\r\n\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ec0f849 elementor-widget elementor-widget-ct_text_editor\" data-id=\"1ec0f849\" data-element_type=\"widget\" data-widget_type=\"ct_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"ct_text_editor-1ec0f849\" class=\"ct-text-editor \" data-wow-delay=\"ms\">\n\t<div class=\"ct-inline-css\"  data-css=\"\n        \t\t\">\n\n    <\/div>\n\t<div class=\"ct-text-editor elementor-clearfix\">\n\t\t<p>The media landscape changes quickly, and companies frequently ask for advice on different topics:<\/p><ul><li>How effective is our media pricing?<\/li><li>What is the right media mix for a particular budget and goal?<\/li><li>What are the suitable media and budget weights?<\/li><li>Which KPI&#8217;s should be followed?<\/li><\/ul>\t\t\n\t<\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b363c8e elementor-invisible elementor-widget elementor-widget-ct_heading\" data-id=\"3b363c8e\" data-element_type=\"widget\" id=\"workshops\" data-settings=\"{&quot;_animation&quot;:&quot;slideInUp&quot;}\" data-widget_type=\"ct_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ct-heading h-align- item-st-default\">\r\n\t    <h3 class=\"item--title case-animate-time st-default \" data-wow-delay=\"ms\">\r\n        <span>Workshops <\/span>    <\/h3>\r\n<\/div>\r\n\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-756ca7e7 elementor-widget elementor-widget-ct_text_editor\" data-id=\"756ca7e7\" data-element_type=\"widget\" data-widget_type=\"ct_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"ct_text_editor-756ca7e7\" class=\"ct-text-editor \" data-wow-delay=\"ms\">\n\t<div class=\"ct-inline-css\"  data-css=\"\n        \t\t\">\n\n    <\/div>\n\t<div class=\"ct-text-editor elementor-clearfix\">\n\t\t<blockquote><p>We organize workshops with interesting topics such as:<\/p><ul><li>Dos and don&#8217;ts of the media pitch process.<\/li><li>How to define relevant media KPIs?<\/li><li>Media trends.\u00a0<\/li><\/ul><\/blockquote>\t\t\n\t<\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c92dca elementor-widget elementor-widget-ct_heading\" data-id=\"7c92dca\" data-element_type=\"widget\" data-widget_type=\"ct_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ct-heading h-align- item-st-default\">\r\n\t    <span class=\"item--title case-animate-time st-default \" data-wow-delay=\"ms\">\r\n        <span>We are here for you:<\/span>    <\/span>\r\n<\/div>\r\n\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03a7e4b elementor-widget elementor-widget-ct_team_grid\" data-id=\"03a7e4b\" data-element_type=\"widget\" data-widget_type=\"ct_team_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t    <div class=\"ct-grid ct-team ct-team-grid1\">\r\n        <div class=\"ct-grid-inner ct-grid-masonry row animate-time\" data-gutter=\"7\">\r\n                            <div class=\"grid-item col-xl-4 col-lg-4 col-md-6 col-sm-12 col-12\">\r\n                    <div class=\"item--inner \" data-wow-duration=\"1.2s\">\r\n                    \t                            <div class=\"item--image\">\r\n                                <img loading=\"lazy\" decoding=\"async\" class=\"no-lazyload \" src=\"https:\/\/www.stage.sila-modic.si\/wp-content\/uploads\/Iztok-Sila-1-1-320x292.jpg\" width=\"320\" height=\"292\" alt=\"Iztok-Sila-1.jpg\" title=\"Iztok-Sila-1.jpg\" \/>                            <\/div>\r\n                                                <div class=\"item--holder\">\r\n                            <div class=\"item--meta\">\r\n                                <h3 class=\"item--title\">    \r\n                                    Iztok Sila                                <\/h3>\r\n                                <div class=\"item--position\">Founder and marketing consultant<\/div>\r\n                            <\/div>\r\n                            <div class=\"item--social\">\r\n                                                                                                            <a href=\"https:\/\/www.stage.sila-modic.si\/en\/about-us\/\"><i class=\"fas fa-address-card\"><\/i><\/a>\r\n                                                                                                <\/div>\r\n                        <\/div>\r\n                        <div class=\"item--holder item--holder-end\">\r\n                            <div class=\"item--meta\">\r\n                                <h3 class=\"item--title\">    \r\n                                    Iztok Sila                                <\/h3>\r\n                                <div class=\"item--position\">Founder and marketing consultant<\/div>\r\n                            <\/div>\r\n                            <div class=\"item--description\"><\/div>\r\n                            <div class=\"item--social\">\r\n                                                                                                            <a href=\"https:\/\/www.stage.sila-modic.si\/en\/about-us\/\"><i class=\"fas fa-address-card\"><\/i><\/a>\r\n                                                                                                <\/div>\r\n                        <\/div>\r\n                   <\/div>\r\n                <\/div>\r\n                            <div class=\"grid-item col-xl-4 col-lg-4 col-md-6 col-sm-12 col-12\">\r\n                    <div class=\"item--inner \" data-wow-duration=\"1.2s\">\r\n                    \t                            <div class=\"item--image\">\r\n                                <img loading=\"lazy\" decoding=\"async\" class=\"no-lazyload \" src=\"https:\/\/www.stage.sila-modic.si\/wp-content\/uploads\/barbara-modic-1-1-320x292.jpg\" width=\"320\" height=\"292\" alt=\"barbara-modic-1.jpg\" title=\"barbara-modic-1.jpg\" \/>                            <\/div>\r\n                                                <div class=\"item--holder\">\r\n                            <div class=\"item--meta\">\r\n                                <h3 class=\"item--title\">    \r\n                                    Barbara Modic                                <\/h3>\r\n                                <div class=\"item--position\">Marketing, Media and Sustainability consultant<\/div>\r\n                            <\/div>\r\n                            <div class=\"item--social\">\r\n                                                                                                            <a href=\"https:\/\/www.stage.sila-modic.si\/en\/about-us\/\"><i class=\"fas fa-address-card\"><\/i><\/a>\r\n                                                                                                <\/div>\r\n                        <\/div>\r\n                        <div class=\"item--holder item--holder-end\">\r\n                            <div class=\"item--meta\">\r\n                                <h3 class=\"item--title\">    \r\n                                    Barbara Modic                                <\/h3>\r\n                                <div class=\"item--position\">Marketing, Media and Sustainability consultant<\/div>\r\n                            <\/div>\r\n                            <div class=\"item--description\"><\/div>\r\n                            <div class=\"item--social\">\r\n                                                                                                            <a href=\"https:\/\/www.stage.sila-modic.si\/en\/about-us\/\"><i class=\"fas fa-address-card\"><\/i><\/a>\r\n                                                                                                <\/div>\r\n                        <\/div>\r\n                   <\/div>\r\n                <\/div>\r\n                        <div class=\"grid-sizer col-xl-4 col-lg-4 col-md-6 col-sm-12 col-12\"><\/div>\r\n        <\/div>\r\n    <\/div>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                            <\/div>\n        <\/section>\n        \t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Media consulting We monitor trends, evaluate the work of media agencies, propose strategies and tactics Marketing Mediji Trajnost We now offer these services in a cooperation with the international network, STARS. Latest posts Kako dobro sodelovati z naro\u010dnikom? 24.08.2023 Kako izbrati pravo marketin\u0161ko agencijo? 24.07.2023 Pasti \u00bbgreenwashinga\u00ab ali zelenega zavajanja 07.07.2022 Contact us Rimska cesta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8152","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Media - Sila &amp; Modic Consulting | Potenciramo va\u0161 uspeh<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media - Sila &amp; Modic Consulting | Potenciramo va\u0161 uspeh\" \/>\n<meta property=\"og:description\" content=\"Media consulting We monitor trends, evaluate the work of media agencies, propose strategies and tactics Marketing Mediji Trajnost We now offer these services in a cooperation with the international network, STARS. 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